At long last, ‘The Rise and Fall of a Midwest Club’ has a top 10 hit on its track list. Here’s how it happened.
Chappell Roan actúa durante la 67ta edición anual de los premios GRAMMY, el 2 de febrero de 2025 en el Crypto.com Arena en Los Ángeles.
Christopher Polk
The biggest song in the country is, once again, “Not Like Us”: After Kendrick Lamar’s Drake diss became the centerpiece of his Super Bowl halftime performance earlier this month, the song shot back up to No. 1 on the Hot 100 chart for its third nonconsecutive week in the top spot. Yet in the same week that Lamar’s months-old anthem once again flexed its muscle on the chart, a years-old anthem, also boosted by a primetime performance, arrived in the top 10 for the first time, in arguably even more dramatic fashion.
Two weeks ago, Chappell Roan’s “Pink Pony Club” sat at No. 45 on the Hot 100, and any late chart push seemed out of the question for the synth-pop sing-along about a Tennessee girl finding a home at a West Hollywood gay club. The single had been originally released in 2020, and was featured on Roan’s 2023 debut, The Rise and Fall of a Midwest Princess; even as that album became a late-breaking juggernaut last year, none of its songs reached the top 10 of the Hot 100, with the post-album single “Good Luck, Babe!” becoming Roan’s crossover hit upon its release last April.
Yet on this week’s Hot 100 chart, “Pink Pony Club” dances right into the top 10, streaking from No. 18 to No. 9 and becoming Roan’s second career top 10 hit, and first from Midwest Princess. During the same week that she’s hinting at the release of a new single, Roan has turned a nearly half-decade-old track into another marker for her ascendance to superstardom — as well as a feather in the cap of longtime fans who have been returning to “Pink Pony Club” since the early days.
So how did Roan do it? Here’s how “Pink Pony Club” managed to become the pop phenom’s latest top 10 Hot 100 hit:
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A Memorable Grammys Performance
With a huge pink pony in the center of the stage and rodeo clowns surrounding her, Chappell Roan presented “Pink Pony Club” as a neon-colored spectacle on Grammys night, as the performance’s outsized vocals, elaborate choreography and screeching guitar solo all earned Roan a standing ovation. She opted to play the song in full, instead of either doing a hits medley (as artists like Sabrina Carpenter, Doechii and Charli XCX all did at the Grammys), or simply doing “Good Luck, Babe!” — which would have been the more logical choice for the ceremony, since the single was nominated for record of the year and song of the year.
Not every Grammys performance results in a significant streaming spike, but Roan’s “Pink Pony Club” showcase sure did: Prior to the Feb. 2 awards show, the song earned 6.8 million U.S. official on-demand streams during the chart week ending Jan. 30, according to Luminate. That number nearly doubled the following week, to 13.4 million weekly streams. Interestingly, Roan also played “Pink Pony Club” on Saturday Night Live in November, but that performance didn’t yield a noticeable streaming bump — 8.5 million streams for the week before SNL to 8.9 million streams the week after. Yet the Grammys performance was in primetime, on a bigger stage and in front of a bigger audience, and clearly resonated more with viewers.
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A Memorable Grammys Speech
Unless you’ve been living under a rock, you probably know that when Roan won the Grammy for best new artist, she used her acceptance speech to advocate for artist rights, specifically regarding major label support. “Record labels need to treat their artists as valuable employees with a livable wage and health insurance and protection,” she told millions of viewers. “Labels, we got you, but do you got us?”
The speech resulted in praise from artists, a critical op-ed, and more op-eds critical of the original op-ed. None of that chatter necessarily helped “Pink Pony Club” gain more listeners, but it did keep Roan in the news cycle at a moment when she is not touring or promoting any new music. And in case any casual viewers who caught Roan’s Grammys speech were generally unfamiliar with her oeuvre, her declaration might have been compelling enough to persuade them to check out her catalog — which rose 50% in daily streams following the Grammys, from 5.96 million on the Monday before the ceremony to 8.99 million on the Monday after, according to Luminate.
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It Sustained Its Post-Grammys Bump
Several artists, from Beyoncé to Charli XCX, saw significant streaming gains immediately following the Grammys, which began to subside during the following week. The opposite happened for “Pink Pony Club”: After earning 13.4 million streams during the week ending Feb. 6, that total shot up to 20.1 million during the week ending Feb. 13.
For the first four full weeks of 2025, the song averaged a little over 7 million weekly streams — but after the Grammys were in the rearview, “Pink Pony Club” started climbing daily streaming charts, and is now lodged in the top 10 of Spotify’s U.S. top 50 chart. Ultimately, that streaming power helped “Pink Pony Club” make the leap into the top 10 of the Hot 100, after reaching No. 18 on the chart following the Grammys.
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Radio Started Kicking In, Too
Even before the Grammys performance, different radio formats had begun latching on to “Pink Pony Club” as the next Roan track to work to listeners. The song hasn’t particularly burst out in at any format yet, but instead has slowly crept up multiple charts: after landing at No. 22 on the Pop Airplay chart dated Jan. 4, for instance, “Pink Pony Club” has made it to No. 14 on the Feb. 22 tally. Ditto Adult Pop Airplay (No. 30 on the Jan. 4 chart, No. 16 on the current chart) and Dance/Mix Show Airplay, where it debuted at No. 35 on the Jan. 11 chart, and now sits at No. 26.
That multi-format appeal has expanded the audience for “Pink Pony Club,” which debuted at No. 41 on the Radio Songs chart dated Feb. 1, with 15.8 million audience impressions; three weeks later, the song is at No. 29, with 20.7 million audience impressions. Roan’s latest hit might not ever top any of those aforementioned radio charts, but its gradual climb increased its overall chart presence, and helped “Pink Pony Club” push into the top 10 of the Hot 100.
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Timing is Everything
This week, Roan began teasing the long-awaited release of “The Giver,” the country-tinged track that she also performed on SNL back in November, which has still yet to hit streaming services. Although “The Giver” does not have an official release date yet, the song will presumably arrive before Roan’s previous single — the top 10 smash “Good Luck, Babe!” — celebrates its first anniversary n early April.
For an artist as red-hot as Roan, going nearly a year between official song releases is highly uncommon — even as general interest in her music is sky-high, she opted not to rush out the follow-up to Midwest Princess, or release any more stopgap singles following “Good Luck, Babe!,” which fell out of the top 10 of the Hot 100 during the holiday-music rush. That’s how a song like “Pink Pony Club” can find a promotional window, command the attention of casual listeners, and become a belated top 10 hit.
If “The Giver” had hypothetically been released at the top of 2025, the entirety of Roan’s promotional might would likely have been focused on her new single; if “Good Luck, Babe!” had lingered as a hit a little longer, maybe radio programmers never give another Roan song as much shine to kick off the year. Yet this gap proved to be the perfect opportunity to let “Pink Pony Club” shine, and at long last, one of the standouts of Midwest Princess is in the top 10 in its heels, where it belongs.