SiriusXM’s Senior Director, Country Programming JR Schumann to Exit


JR Schumann, senior director of country programming at SiriusXM, will exit his role July 15, the company has announced. SiriusXM’s vp, programming, Darrin Smith, will then oversee those channels on an interim basis.

“After almost seven years, I’ve decided to leave SiriusXM and pursue other opportunities and adventures,” Schumann said in a statement. “I’m beyond proud of everything my team and I have accomplished and wish everyone at SiriusXM nothing but continued success.”

Schumann joined SiriusXM in December 2015, and his role included overseeing SiriusXM’s country and Christian programming, as well as the Elvis Radio channel.

Prior to his role at SiriusXM, Schumann served as operations manager for Cumulus Media’s Dallas stations, as well as program director duties for country stations KSCS and KPLX. Prior to joining Cumulus in 2014, Schumann held programming roles including time at WWKA Orlando, Fla.; KYKX Tyler, Texas; and KIXB El Dorado, Ark. He has also worked in on-air positions at WZZK Birmingham, Ala., and KIXX Victoria, Texas.

Over the past few years, SiriusXM has made larger commitments to the country music format, including the launch of Women of Country as a full-time streaming channel on the SXM app after limited runs in 2020 and 2021. This month, they also launched the limited engagement channel Country Pride.

Other channel launches on the SXM app include Highway Top Hits, Prime Country ’80s Hits, Prime Country Deep Cuts, Highway on the Horizon, Prime Country Party, Highway Just Music, ’90s to Now Country Hits, Prime Country Top 100, Country Classic Mix, Today’s Country BBQ and Country & Pop Party.

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